♿ Unbelievable, but true. In Spain, too many do not respect the parking spaces reserved for handicapped drivers. Shamefully, the only disability they have is moral.
Aiming to change this behavior, we decided not to respect the reservations people had already confirmed for a night out in a country where leisure is a deep part of the culture.
A campaign crafted with real calls turned into radio spots that aired in a media that still reaches most drivers.
The victims' reactions? A lesson of empathy for an entire country.
↓
— radio spots
—credits
client | Ministry of Transport, Home Office, Government of Spain
cco | Mónica Moro
ecd | Raquel Martínez
cw | Óscar Martínez, Agustina Lavignasse
production company | CRAFT Worldwide
—recognition
el ojo de Iberoamérica | gold | radio | 2019
el sol | bronze | audio | 2019
cdec (Spanish Creative Circle) | bronze | ideas | 2019