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HOUSEWIVES EFFECT

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🦋 La Villita is a Mexican brand of dairy products marketed to low-income housewives. Every year, on International Women’s Day, the brand launches an empowering message to defend the importance of what these women do every day, which is most of the time underestimated.

In 2019, from Madrid, we created the following tv commercial based on chaos theory.

 
 

— film

 
 

—credits

client | La Villita
cco
| Mónica Moro
cd | Álvaro López
creative team | Ana Martín, Agustina Lavignasse, María Cordero
production company | Agosto
director | Nacho Gayán